How does social media help brands?

–Research shows that social media is increasingly a platform consumers use to express their loyalty to their favourite brands and products, and many seek to reap benefits from brands for helping promote their products. Among those who share their brand experiences through social media, at least 41 percent say they do so to receive discounts. When researching products, social media users are likely to trust the recommendations of their friends and family most.

–This impacts the sales of the brand and the consumer awareness as social media spreads so quickly.